Top 5 Virtual Fitness Programs in Mexico Q2 2023

In the second quarter of 2023, the top five virtual fitness programs in Mexico showcased notable trends across downloads, revenue, and active users. Here’s a detailed look at their performance, with data provided by Sensor Tower.

Strava: Run, Bike, Hike experienced a steady revenue stream, peaking at around $12.9K in the first week of May. Weekly downloads saw a significant spike mid-April, reaching approximately 14.2K, before stabilizing around 3K-4K towards the end of June. The app maintained a strong user base, with weekly active users ranging from 111K to 129K throughout the quarter.

Workout Planner Muscle Booster showed a varied trend in revenue, with a high of $16.7K in the first week of May. Downloads peaked at about 8.5K in the same period but tapered off to around 1.4K by the end of June. The app’s active users fluctuated, reaching a high of 27.7K in early May before gradually decreasing to approximately 11K.

Yoga-Go: Workout & Exercises had a notable revenue peak of about $13.5K at the beginning of April. Downloads started strong with nearly 20K in early April but saw a decline to approximately 2.5K by late June. Active users followed a similar trend, peaking at 54.1K in early April and decreasing to 25.2K by the end of June.

Freeletics: Workouts & Fitness maintained a consistent revenue, with weekly figures hovering around $5K-$7K. Downloads were relatively stable, peaking at 4.8K in late June. The app’s active user base also showed growth, increasing from 13.4K in late March to 16.4K by the end of June.

Wikiloc Outdoor Navigation GPS saw a steady revenue trend, peaking at around $6.6K in late June. Downloads were consistent, with a high of 1.4K in the final week of June. Active users fluctuated slightly, ranging from 4.8K to 5.8K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.